Marley Wools Case Study
# Project Brief
The objective was to create a simple landing page for MarleyWools, a company purchasing wool directly from sheep farmers.
The client needed a website that would clearly communicate the company’s services, establish trust with potential suppliers, and provide an easy way for farmers to contact the company.
The primary business goal was lead generation through direct phone calls rather than through online forms or email.
# Challenge
The target audience consisted mainly of farmers who prefer straightforward communication and quick access to information.
The client wanted to avoid lengthy contact processes and reduce time spent responding to emails. The website needed to encourage immediate phone contact while remaining easy to use on mobile devices.
Additionally, the client wanted their physical location to be clearly visible and accessible for visitors.
Another important requirement was the ability to publish and update announcements about upcoming wool collection dates. These announcements needed to be highly visible and accessible immediately upon entering the website.
# Solution
Key decisions included:
* Dedicated space within the hero section for important announcements and upcoming wool collection dates.
* Concise information explaining who MarleyWools is and what services the company provides.
* Strong call-to-action sections encouraging direct phone contact.
* Mobile-first design to ensure farmers could easily access the website while working in the field.
* Simplified user journey with minimal distractions and no unnecessary steps.
* Integrated map section to help visitors quickly locate the business and improve trust through a visible physical presence.
# Outcome
The final solution is a lightweight, conversion-focused landing page that provides essential information and directs users to the client’s preferred communication channel — a phone call.
The dedicated announcement area in the hero section allows MarleyWools to quickly communicate upcoming wool collection dates and important updates, ensuring key information remains visible to visitors.
By prioritising clarity, accessibility, and direct contact, the website supports MarleyWools’ business objectives and offers a straightforward experience tailored to its target audience.